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Jingles are short songs or catchy musical refrains that are produced to promote a product in a TV commercial or radio spot.
The purpose of a jingle is to capture a listener’s attention and create a lasting positive impression about a product or service. Jingles are designed to be as memorable as possible, to serve as effective marketing devices.
A good jingle should be unique, fun, and, most importantly, memorable. Radio and TV spots are great ways to advertise, but with the constant stream of information that the average consumer is bombarded with daily, it’s easy for messages to get lost in the crowd. A jingle that incorporates your company name, phone number, website address, or other important aspects of your business can help consumers to recognize and remember your company.
Defining a distinctive sound is critical in building brand identity for a radio program. This goes beyond simply selecting what genres of music you’ll play or what tones your talk show will take. Radio brand identity can be greatly increased by broadcasting pre-recorded, instantly recognizable radio jingles at the beginning and end of every show. Radio jingles bring cohesion to your show and provide the finishing touch in audio branding. The recognition that radio jingles foster can help build a loyal audience for any show and, by setting a certain tone, give audiences a preview of what to expect.